Smart PR

Public Relations Campaign Team for Al Gore’s Oscar-Winning Film ''An Inconvenient Truth'' Named Public Relations Professionals of the Year by the 31,000-Member Public Relations Society of America. And that's just the headline... I hardly need to expound, but I will just say that the "limited release" movie caught some sort of wonderful wind and blew through the country with just the right amount of scientific data and heavy-hitting argument that the nation needed to kickstart the mainstream's interest in solving the "climate crisis."

Incidentally, I'm familiar with PRSA and they run a pretty good ship. I've been to a Boston chapter's meeting and am personal friends with that subgroup's president for 2007. It's quite an award.